Novus Stream Solutions

Product blog

Product blog

Product updates, field guides, and field notes, each with links to docs and the tools they describe. High-level milestones also appear on the changelog.

301 articles

Articles301 total · page 23 of 31

  1. Topic clusters: a pillar page linked to spoke posts, structured for depth and discoverability

    Field guide · May 22, 2026

    Topic clusters explained: how to structure a product blog

    A practical explanation of topic clusters: the pillar-and-spoke model, why clusters beat scattered posts, and how to organize a product blog so it signals depth and ranks better.

    • Pillar-and-spoke structure
    • Clusters beat scattered posts
    • Signal real depth

    Novus Stream Solutions · SEO & content

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  2. A seller between two storefronts: a busy marketplace charging fees per sale, and an independent store requiring traffic to be bought

    Field guide · May 21, 2026

    Marketplaces vs your own store: fees, traffic, and platform risk

    The seller's channel fork in full: what marketplace fees actually buy, the true cost of "free" traffic, what an own-store really costs once acquisition is priced in, platform risk as a line item, and the both-and sequencing that lets each channel fund the other.

    • Marketplaces rent you demand
    • Own stores rent you traffic
    • Sequence both; own the list

    Novus Stream Solutions · Business models

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