Category
SEO & content
SEO and content strategy without the spam: topic clusters, programmatic SEO done responsibly, internal linking that moves the needle, and writing for humans first while still ranking.
17 articles
About the SEO & content thread
Search and content strategy, written by people publishing at volume on a site that has to earn its traffic. This cluster is the working method behind the blog you are reading: topic clusters, internal linking that reflects real relationships, and a maintenance schedule that keeps evergreen work evergreen.
The structural pieces are the load-bearing ones. Publishing individual articles and hoping produces a flat pile; organising them into clusters with a hub that genuinely serves readers produces something search engines can understand and readers can navigate. The pruning and consolidation material covers the other direction: how to remove or merge underperforming pages without losing the rankings the good ones earned.
Technical SEO is treated as plumbing that should be automated: sitemaps, canonicals, and structured data generated from the same registries that render the pages, so they cannot disagree with what is actually published.
What this topic covers
- Topic clusters: structuring a product blog so hubs and articles reinforce each other
- Internal linking that reflects real relationships rather than link quotas
- A maintenance schedule for evergreen content, and when to refresh vs rewrite
- Pruning and consolidating without losing rankings
- Technical SEO as plumbing: generated sitemaps, canonicals, and structured data
Who it's for
Anyone responsible for a content site's organic traffic, and developers implementing the technical side.
17 articles in this thread, newest first. Every one is free to read with no signup.
17 articles in this thread
SEO & content · Jul 16, 2026
A maintenance schedule for evergreen content
The exact quarterly rota I use to keep a large evergreen library accurate: traffic tiers, a fifteen-minute review checklist, update vs rewrite vs prune verdicts, honest date changes, and build-time checks that catch mechanical rot between reviews.
Novus Stream Solutions (hub)
SEO & content · Jun 18, 2026
Pruning and consolidating content without losing rankings
A careful playbook for cleaning up a content library: why thin and duplicate pages drag down the whole site, how to audit what you have by traffic and intent, the keep / refresh / merge / remove decision, how keyword cannibalization happens and how to fix it by consolidating, and why the 301 redirect is the tool that lets you do all of this without losing the equity you built.
Novus Stream Solutions (hub)
SEO & content · Jun 13, 2026
Refreshing old content to keep (and regain) rankings
Why content decays, how to find the pages worth refreshing, what to change (and what to leave alone), and how to update a page without resetting the equity it has earned.
Novus Stream Solutions (hub)
SEO & content · Jun 12, 2026
How FAQ schema wins rich snippets (and how we rolled it out site-wide)
What FAQ schema is, the eligibility rules that decide whether it shows, how to find the right questions, and how we added FAQs and FAQPage JSON-LD across the whole site.
Novus Stream Solutions (hub)
SEO & content · Jun 12, 2026
Getting indexed faster in Google Search Console
How crawling and indexing really work, submitting a sitemap, using URL inspection, fixing "Discovered – not indexed", and the realistic timelines to expect.
Novus Stream Solutions (hub)
SEO & content · Jun 10, 2026
Keyword research with free data: Search Console, autocomplete, and common sense
A complete keyword research workflow built entirely on free sources: mining Search Console for queries you almost rank for, harvesting autocomplete and People Also Ask, judging difficulty by reading the results page, and turning it all into a publishing queue.
Novus Stream Solutions
SEO & content · Jun 10, 2026
Structured data for small sites: the schema that earns rich results (and the schema that does nothing)
A practical guide to structured data for small sites: how rich results actually work, the short list of schema types worth implementing (Article, Product, FAQ, Breadcrumb, Organization), the long list that does nothing visible, and how to validate and maintain it.
Novus Stream Solutions
SEO & content · Jun 10, 2026
Building a pillar-and-cluster content hub from scratch
A step-by-step guide to organising content into a hub that ranks: what the pillar-and-cluster model is, why structured topical coverage beats scattered posts, how to choose a pillar and map its cluster, why the internal links are the structure rather than decoration, how to build the hub so the links stay correct as it grows, and the mistakes (thin clusters, orphans, cannibalisation) that undermine it.
Novus Stream Solutions (hub)
SEO & content · Jun 10, 2026
XML sitemaps and robots.txt for a small site
A plain guide to the two files that shape how search engines crawl a small site: what robots.txt actually controls and the dangerous difference between blocking crawling and preventing indexing, what an XML sitemap is and is not, how the two work together, the classic mistakes that accidentally deindex a site, and the light maintenance that keeps both honest as the site grows.
Novus Stream Solutions (hub)