Category
Operating model
The app-testing-lab operating model — build, ship, measure, keep-or-kill — plus low-overhead operations, the free-first ad-supported model, and honest retrospectives on the products that did not fit.
14 articles
Field guide · Jun 7, 2026
Why we shelved Novus Stream Studio: a second-screen idea that was really several apps
A kill-decision retrospective: how an appealing single product turned out to be a bundle of apps, and why that made it the wrong thing to keep building solo.
Operating model
Field guide · Jun 7, 2026
Why we retired Novus Stream Tools: generic utilities that didn't earn their place
A kill-decision retrospective on building utilities that work fine but have no real reason to exist, and the test that should have caught it sooner.
Operating model
Field guide · Jun 7, 2026
Why we killed our sports-odds project: the real-time data bill we couldn't make cheap
A kill-decision retrospective on a product that was structurally incompatible with our cost model — the data had to be fresh every minute, and fresh-every-minute is expensive.
Operating model