Category
Operating model
The app-testing-lab operating model — build, ship, measure, keep-or-kill — plus low-overhead operations, the free-first ad-supported model, and honest retrospectives on the products that did not fit.
14 articles
Field guide · Jun 7, 2026
Free-first, ad-supported: delivering paid-tier features without a paywall
Why the tools give away what competitors charge for, and how the free-first, ad-supported model is made sustainable by architecture rather than wishful thinking.
Operating model
Field guide · Jun 6, 2026
Keeping monthly overhead low while running a portfolio of apps
The infrastructure cost discipline behind running a multi-app portfolio solo, and why the architecture is what keeps it cheap.
Operating model
Field guide · Jun 4, 2026
Keep, kill, or shelve: a structural "no" as a product filter
An operating note on using a structural constraint — must run almost for free — as an honest product filter, not a failure of execution.
Operating model
Field guide · May 15, 2026
Why we monetize with AdSense instead of paid plans
The real reasoning behind our monetization model and why subscriptions were not the right fit.
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