Online business

Field notes from actually running one, not a course. The bias throughout is toward decisions that are cheap to reverse and structures that survive a bad month, because the failure mode for small online businesses is rarely a bad idea; it is a fixed cost that arrived before the revenue did.

The cluster runs from the first thirty days (what genuinely has to exist before launch, which is far less than most checklists claim) through the operational middle: support when the product is free, pricing that does not require a rebuild later, and owning your distribution so a platform cannot switch your audience off. That last theme recurs, because it is the mistake that is most expensive to fix after the fact.