Category
Field notes
Field notes from running a small online business and creator operation — growth, metrics, content cadence, and the day-to-day decisions behind the portfolio.
63 articles
Field notes · Mar 30, 2026
Pricing psychology for digital products without misleading buyers
Anchors, tiers, and transparency—how to structure offers so customers understand value without feeling tricked.
Field notes
Field notes · Mar 30, 2026
Building trust when your brand is mostly pixels
Signals that matter for online-first businesses: proof, response time, and consistent voice across channels.
Field notes
Field notes · Mar 30, 2026
Email segmentation and list hygiene that actually scale
Permission, suppression, and segments—keeping deliverability healthy while speaking to the right readers.
Field notes
Field notes · Mar 30, 2026
Subscription churn: early signals and retention levers
From failed payments to product fit—how small teams can prioritize retention work without a data science team.
Field notes
Field notes · Mar 30, 2026
A simple repurposing system for founder-led content
One core idea, many surfaces—without cloning the same post everywhere or burning out.
Field notes
Field notes · Mar 30, 2026
Analytics that matter: separating signal from vanity
North-star metrics, funnel honesty, and why dashboard overload kills decisions.
Field notes
Field notes · Mar 30, 2026
Async-first norms that keep distributed teams fast
Documentation, expectations, and when to actually use a meeting.
Field notes
Field notes · Mar 30, 2026
Customer support triage when your whole company is “support”
Tags, SLAs, and deflection—without sounding like a robot.
Field notes
Field notes · Mar 30, 2026
Privacy and compliance as a product advantage, not a checkbox
Data minimization, clear policies, and buyer conversations that win enterprise deals.
Field notes